Voter Reactions to Obama and Romney Energy Policy « maslansky + partners

Voter Reactions to Obama and Romney Energy Policy

On June 13th we tested energy policy messages from Democratic President Barack Obama and presidential hopeful Mitt Romney with an even mix of Republican and Democrat voters.


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2 Responses to “Voter Reactions to Obama and Romney Energy Policy”

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  1. James Wood says:

    Please explain what the red and blue lines are and how they work.
    Thanks

  2. Bentley says:

    @James,

    The lines are american voters in a focus group reacting to footage on a moment by moment basis using a dial that goes from 0 to 100, Participants start at Neutral (50). If they find the message believable they are encouraged to dial up. If they find the message unbelievable/disagreeable they turn the dial down.

    Does that help?

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