How CEOs, companies, and entire industries communicate – whether during crises, in advertising and public relations campaigns, or with investors, Congress or the American people – often means the difference between success and failure. Clients from PepsiCo to eBay to Microsoft to Starbucks turn to Michael to understand the public mood, challenge conventional wisdom and transform not just what they say to key audiences – but how they say it.
Michael shares with clients his in-depth understanding of hot-button issues in banking and financial services, healthcare and pharmaceuticals, corporate social responsibility and non-profits, technology and consumer products, and litigation and politics. Over the years, he has helped Fortune 500 companies position and differentiate their brands and products during good times, and protect their reputations during crisis.
Michael’s new book, The Language of Trust: Selling Ideas in a World of Skeptics was published on May 4, 2010. The book reviews the communication challenges that companies and industries face today and offers proven tools for building trust and credibility with consumers, regulators and the general public.
Michael’s strategic analysis builds on insights from his unique combination of expertise: battle-tested communications experience combined with a deep understanding of public opinion. He has conducted hundreds of research projects in over 20 countries using his firm’s trademarked polling and focus group methodology, lauded by The New York Times, The Washington Post, The New Yorker, “60 Minutes,” “Nightline” and PBS’s “Frontline,” among others. Michael is one of corporate America’s leading communications and research strategists.
Prior to coming to m + p, Michael founded MarketResearch.com, a leading market intelligence company where he served as president and remains on the Board. Previously, he led a distinguished career as a corporate attorney with Wachtell, Lipton, Rosen & Katz.